Artscareer spoke to two lecturers from Sydney College of the Arts, both having taught professional development, to get their opinions.
Karin Findeis has been making jewellery since 1986 and has exhibited in Australia and internationally since 1988. Since 1988 she has been a member of the Jewellers and Metalsmiths Group of Australia-NSW and for the last three years has held the position of Chair. Karin was recently awarded her doctorate from the University of Western Sydney.
Andrew Lavery completed a Bachelor of Arts with first class Honours, and in 2001 graduated with a Master of Arts by research in the faculty of Art and Design at Monash University, Melbourne. Andrew is currently Lecturer and Chair of the Glass Studio at Sydney College of the Arts.
AC: Is professional development necessary?
KF: An understanding of how to present yourself and your work in a public context is essential for any artist wanting to receive recognition for what they do. If that information hasn’t been acquired through tertiary education then you should be proactive and take steps to develop that knowledge.
AL: Professional development is vital for anyone engaged in creative practice. Staying tuned into contemporary practice allows you to create a dynamic conceptual and organisational framework work for your practice.
AC: What are the most important areas arts practitioners/educators must consider when they are thinking about professional development?
KF: This will partly depend on what you intend to be doing and what your practice consists of. Are you selling your work and if so where? What is your market? How do you make your work accessible to your audience? If you don’t know what the possibilities are, you cannot know where you will ‘fit’ in, nor what you need to learn and do to achieve your goals.
Professional development can also include being able to write about your ideas, and at times talk about them. These things can be crucial if you are seeking support or funding for your activities.
Another important consideration is that, as you evolve in your practice you may need to learn new (business) skills as you go.
Maintaining your practice in a professional manner means understanding what ‘professional’ is.
AL: Identifying your context and audience early allows you to be more focused and can lead you more directly to opportunities that fit well with your trajectory.
AC: Is it important to know anything about business practice if you’re not running a business as such?
KF: Yes, as the people you are dealing with (suppliers, photographers, agents, gallerists, publishers etc) are most likely to be running a business and you need to understand how their actions will impact on you.
AL: A basic knowledge of business structures such as knowing how to manage your financials is vital for tax purposes and simple transactions like profit and loss. Equally important are skills in organising important information, how to market yourself and logistical skills. These skills can be applied in numerous contexts and make for greater professionalism in applying for grants and commissions, for example.
AC: Should arts practitioners/educators still engage in development even after they are well established?
KF: Most definitely as things do change. A good example of this is when the GST was introduced, though other changes can be more subtle and require new knowledge.
AL: Of course, professional development is ongoing, with regular changes to your focus and structures keeping your creative practice relevant and contemporary.
AC: How did you and do you develop your own professional practice?
KF: When I went through art school there was no professional practice taught (but then again there were no grants for emerging artists!). I learnt how to document my work but little else. As a student I joined a professional organisation (Jewellers and Metalsmiths Group of Australia- NSW Inc.) and picked up information from their newsletters and from participating in their activities. While living in another country I joined a similar organisation, which offered rudimentary business skills. This became important when I started selling my work and buying from wholesalers. Such organisations often have activities targeting emerging artists, as they are part of the future picture.
When I returned to Australia I joined NAVA and Craft Australia, which gave me access to a lot of information, and I did a short course in business practices for artists that included a component run by the Office of Small Business, which addressed setting up a business and writing business plans. Over the years I have added other components as necessary.
In addition, as my experience as an artist has grown, so has my understanding – simply through ‘doing’. This has encompassed participating in exhibitions and competitions, designing and printing catalogues and publications, websites, grant submissions, exhibitions proposals, negotiating sponsorship – and more.
Since 2006 I have been the Chair of JMGA-NSW Inc, which has brought another realm of knowledge and experience.
AL: Early I worked and learned from senior artists and my experience working in a commercial glass factory added to these skills. Membership in professional organisations and attending conferences, both here and internationally have allowed me to develop some great connections. As an academic I have read a great deal about the subject and find the case studies of artists the most useful.
AC: Do you have any dos and don’ts advice for those just getting started?
KF: An essential is to document your work as you go, making sure your images are of excellent quality, paying special attention to focus and colour balance/ lighting.
It is also important when submitting proposals or grant applications, that you read the guidelines thoroughly.
And don’t be afraid to seek advice.
AL: Do work out what sort of creative practice you would like to develop. Create a context for your practice. Identify your audience and how you wish to disseminate your work. Create a plan and try to stick to it. Don’t exhibit/show your work in a place that doesn’t fit with your trajectory, as this may not reach the audience you are looking for.
To find out more about Karin’s and Andrew’s practice and the Jewellers & Metalsmiths Group of Australia – NSW, click on the links below.
What do the artscareer partners have to say on the subject?.
Technology is rapidly changing society and culture. For artists to be able to create and communicate in this environment requires an open-ended view to professional development, in which they constantly learn as they create and shape our futures. It is not only the medium that is undergoing continual and dramatic change, but what defines an artistic career and how and with whom an artist needs to practice to reach their goals.
Gavin Artz, CEO ANAT
Quality professional development for teachers of the Arts is pivotal tomaintaining high teaching/learning standards, which supports student engagementthrough new teaching ideas, and promotes staff enjoyment.
Pru Borgert, Project Officer – Schools, Music, Play For Life MCA
We live in a media saturated environment and we constantly have to interact, interpret, and classify it. Through teaching Media – communication, influence and production, we enable students to go out into the world more actively informed; understanding and contributing to the world they move in everyday. As technology evolves, society is also changing and continued professional development in media is provided to support this.
Augusta Zeeng, Education Officer, ATOM Victoria
[Image: Karin Findeis]